Las 9 tácticas del manipulador de medios

 

Ryan Holiday es estratega de medios y actualmente ocupa el cargo de director de marketing en la firma estadounidense de ropa American Apparel. Al servicio de esta marca y de otros muchos clientes, Holiday ha logrado manipular y engañar a centenares de medios para que publiquen sus “mentiras”. Holiday se define a sí mismo como un manipulador de medios y ha decidido poner al descubierto sus “artes oscuras” en el libro Trust Me, I’m Lying: Confessions of a Media Manipulator.
 
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